The 'Vanity Factory' trumpets its Elvis past

Pretty self-explanatory
Neil.
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The 'Vanity Factory' trumpets its Elvis past

Postby Neil. » Tue May 03, 2011 12:47 pm

Hi all,

Just to say that the Elizabeth Arden factory in North Acton (now called The Perfume Factory), is currently bragging about its Elvis-related past with a pretty eyecatching display. No little blue plaques for these muthas!

Sorry if someone has already posted this.
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Neil.
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Re: The 'Vanity Factory' trumpets its Elvis past

Postby Neil. » Tue May 03, 2011 12:48 pm

Also this one

PefumeFactory5.JPG
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FAVEHOUR
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Re: The 'Vanity Factory' trumpets its Elvis past

Postby FAVEHOUR » Tue May 03, 2011 12:51 pm

This is hilarious!!!!

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Re: The 'Vanity Factory' trumpets its Elvis past

Postby krm » Tue May 03, 2011 1:00 pm

"cultural heritage" - this is cool!!! and done in a very good taste too.

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Re: The 'Vanity Factory' trumpets its Elvis past

Postby Poor Deportee » Tue May 03, 2011 2:09 pm

Sometimes I think Elvis is a hopelessly marginalized artist in the current culture.

Other times he seems to be treated like a household name/international star (this, or the hockey game thread).

It's a weird space he inhabits, I suppose.
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Re: The 'Vanity Factory' trumpets its Elvis past

Postby johnfoyle » Tue May 03, 2011 2:39 pm

They weren't making such a big deal about it when I visited there in 2007 -

viewtopic.php?f=2&t=6485&hilit=Heritage+Trail

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Re: The 'Vanity Factory' trumpets its Elvis past

Postby Jack of All Parades » Tue May 03, 2011 4:25 pm

Sure does beat a blue National Historic Trust plaque. I will take neon dayglo anyday! Thank you for sharing.
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Re: The 'Vanity Factory' trumpets its Elvis past

Postby jardine » Tue May 03, 2011 9:04 pm

ok, so how much is elvis getting from this? i don't expect they could use his image without some sort of, well, at least permission of not commission.

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Re: The 'Vanity Factory' trumpets its Elvis past

Postby terryhurley » Wed May 04, 2011 12:15 am

brilliant & funny

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Re: The 'Vanity Factory' trumpets its Elvis past

Postby Neil. » Wed May 04, 2011 2:58 am

Ah, having read John's account of his 2007 visit, I'll bet the people at Record Collector (who, John tells us, hire offices in the building) made this happen. Who else would know?

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Re: The 'Vanity Factory' trumpets its Elvis past

Postby thepopeofpop » Wed May 04, 2011 5:09 am

Interestingly they must have got permission from Elvis to use his name and likeness...
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Re: The 'Vanity Factory' trumpets its Elvis past

Postby johnfoyle » Wed May 04, 2011 9:53 am

Ian McCann , editor of Record Collector, responds to my e-mail asking about 'that thing' -



Hello, thanks for your mail.

It seems that some of the users on that (us- JF)forum were a bit baffled about that thing outside the factory. And they are not alone. It was plonked outside here about a year ago, presumably by the management company for the building. They seem to attract a trendy clientele (Avalon television for example) and maybe wanted to advertise the building's funkiness amid what is definitely not one of London's hotspots. But Record Collector had no idea this was going to happen and we've been wondering, like yourselves, if Mr McManus knew about it. I expect he does now, anyway. I can promise you that if it was to promote Record Collector, it would have "RECORD COLLECTOR" plastered all over it in 5ft-high lettering...

Be interested to hear of any response from the great man that you might spot...

Best,
Ian

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Re: The 'Vanity Factory' trumpets its Elvis past

Postby Neil. » Wed May 04, 2011 10:55 am

Chortle! John, you're a dogged detective.

What I meant was that they'd be the type of people who'd get a kick out of the rock history connection, not that they'd do it to advertise Record Collector mag.

Anyway, whoever did it has great taste in music - and it's quite a well made thing which must've cost a fair bit!

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Re: The 'Vanity Factory' trumpets its Elvis past

Postby verbal gymnastics » Wed May 04, 2011 2:28 pm

Love it!

And I love the Elvis has left the building tag. Obvious but it looks good in context.
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Re: The 'Vanity Factory' trumpets its Elvis past

Postby johnfoyle » Fri Jul 22, 2011 6:29 am


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Re: The 'Vanity Factory' trumpets its Elvis past

Postby Natasha » Wed Jul 27, 2011 8:05 pm

Poor Deportee wrote:Sometimes I think Elvis is a hopelessly marginalized artist in the current culture.

Other times he seems to be treated like a household name/international star (this, or the hockey game thread).

It's a weird space he inhabits, I suppose.


That's exactly what I love about this man! He can make an anti mass media anthem and a cameo in a popular tv show without being contradictory (or , on the contrary, allowing himself being contradictory).

I think it's curious that they mention I'm Not Angry. I always thought that Lipstick Vogue was a song about the period he worked at the factory. The line "Sometimes I almost feel just like a human being" sounds to me like a worker in the assembly line (not to mention the "lipstick" thing). Or maybe I'm getting too abstract. :p
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Re: The 'Vanity Factory' trumpets its Elvis past

Postby johnfoyle » Fri Jul 25, 2014 6:08 pm

From Twitter today -

https://twitter.com/bestofbritishuk/sta ... 52/photo/1

Best of British ‏@bestofbritishuk


Earlier on today musician Elvis Costello visited his old workplace (& our office building!) - the Perfume Factory, W3

Image

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Re: The 'Vanity Factory' trumpets its Elvis past

Postby Neil. » Sat Jul 26, 2014 3:53 am

Wow! To think he was back in grotty North Acton!

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Re: The 'Vanity Factory' trumpets its Elvis past

Postby johnfoyle » Tue Feb 09, 2016 8:05 am

http://www.standard.co.uk/news/london/a ... 76046.html


Image


Art deco perfume factory in north Acton to become 500 build-to-rent flats


JONATHAN PRYNN

February 9th 2016



An Art Deco former perfume factory is to be turned into London’s biggest ever “build-to-rent” housing development.

There will be more than 500 homes, exclusively for rent, at the 2.8-acre site in north Acton after Ealing councillors approved the £200 million scheme.

It is centred on the former Elizabeth Arden factory, which opened in 1939 and where singer Elvis Costello worked as a computer clerk in the Seventies.

The planning consent is being seen as a breakthrough for London’s small but growing build-to-rent sector.

Boris Johnson and the Government want City institutions to invest in European-style “rent-only” developments to boost the supply of homes for private tenants who cannot afford to buy.

The Perfume Factory scheme — designed by London architects Squire and Partners for specialist developer Essential Living — includes two towers of 33 and 27 storeys, and a mix of homes from studios to four-bed mews houses. It will also have 70,000 sq ft of commercial space and is due for completion in 2019. A spokesman for Essential Living said rents had not yet been set but will be in line with local market levels of about £1,500 to £1,700 a month for a two-bedroom flat.

Martin Bellinger, the company’s chief operating officer, said the planning approval “highlights the growing ability of the build-to-rent sector to make a very real contribution to Britain’s housing needs, while providing renters with a new service-led offer that treats them like customers for the first time”.

Essential Living is backed by US pension funds and other institutional investors. Its first scheme, Vantage Point Archway Tower in Islington, opens in June.

London’s private rental sector is dominated by small-scale landlords. But Melanie Leech, chief executive of the British Property Federation, said: “Since the start of the year, there has been investment in the build-to-rent sector on a scale that we have never seen before.”

Last month, Legal & General announced a tie-up with Dutch fund manager PGGM to invest £600 million in build-to-rent with the aim of constructing 3,000 homes.

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Re: The 'Vanity Factory' trumpets its Elvis past

Postby johnfoyle » Sun Apr 22, 2018 10:47 am

Now demolished, apparently. More later

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Re: The 'Vanity Factory' trumpets its Elvis past

Postby verbal gymnastics » Sun Apr 22, 2018 5:29 pm

The curse of Costello...
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Re: The 'Vanity Factory' trumpets its Elvis past

Postby erey » Sun Apr 22, 2018 10:21 pm

verbal gymnastics wrote:The curse of Costello...


Sometimes it can take more than 40 years to kick in! :D

But seriously, this does seem like a shame. At least the let the Hoover Factor stand when they turned it into flats.

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Re: The 'Vanity Factory' trumpets its Elvis past

Postby johnfoyle » Mon Apr 23, 2018 5:15 am

Paul Lawlor on Facebook -

Sad to report the vanity factory is no more (North Acton). Similarly the EC tribute they had outside it.

Image

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Re: The 'Vanity Factory' trumpets its Elvis past

Postby verbal gymnastics » Mon Apr 23, 2018 5:36 am

I wonder if the Elvis tribute is winging its way to johnfoyle's house!
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Re: The 'Vanity Factory' trumpets its Elvis past

Postby Man out of Time » Wed Apr 25, 2018 6:58 am

verbal gymnastics wrote: johnfoyle's house!


I expect it will turn up for sale on EBay 'ere long.

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